A recent article in the NYTimes goes into how the NBA is increasing engagement with its fans this year. I hope to gather such cases to highlight the various strategies employed to drive online engagement. It is a short article and I encourage you to read it here. The main points are:
Key Stats
- NBA TV now available in 45 Million homes
- Fan night voting up 239% from last season
- Over 100,000 votes cast for each game
- Online video viewership up 50% over last year
- 215 Million streams worldwide YTD
- More than 100 NBA related apps available for the Iphone, Android and Blackberry platforms
Main Strategy
- A mutliplatform content distribution strategy - increasing TV distribution, greater availability of content online and use of tons of mobile apps.
- Creating avenues for fans to interact online - like Fan night voting to pick featured game
- Launch dedicated apps for streaming video, real-time scores and team specific stats.
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